Embedded Files
Here, you'll find detailed insights into the most significant and impactful projects I've led and contributed to throughout my career. Each project showcased here highlights my approach to solving complex challenges, driving innovation, and delivering value across various domains.
KoinWorks Re-KYC Process
After successfully developing an impactful KYC process that benefited both users and internal teams, I am now leading the Re-KYC project in collaboration with the Fraud and Risk teams. The Re-KYC process focuses on ensuring that customer data is updated to enhance transparency and compliance with regulations from the OJK (Indonesia's Financial Services Authority).
This project aims to meet several key objectives:
Transparency and Reporting: Ensuring accurate customer data enables KoinWorks to provide precise reports to regulatory authorities and maintain transparency in financial activities.
Legal Compliance: We are aligning with OJK's KYC regulations, ensuring that all customer data meets legal standards.
Risk Assessment: By updating customer information, KoinWorks can conduct more effective risk assessments.
Fraud and Money Laundering Prevention: Updated data helps in identifying risks related to fraud and money laundering.
Customer Contact: Accurate contact data allows us to reach out to customers efficiently when necessary.
As the Product Manager for the Re-KYC project, I oversee the entire strategy, ensuring it aligns with OJK compliance requirements. I collaborate with cross functional teams to make sure every step of the customer data verification process meets legal standards. I also lead the design of a user friendly mobile experience, making the Re-KYC process simple and secure for customers. Additionally, I manage the creation of a reporting dashboard that allows real time monitoring of customer data updates and risk assessments. This dashboard is crucial for both internal tracking and generating reports for OJK, ensuring full transparency and accountability.
KoinWorks e-KYC Process
KoinWorks initially began as a peer-to-peer lending platform aimed at providing affordable financial services to small and medium-sized enterprises (SMEs) as an alternative to traditional financial institutions. Over time, KoinWorks evolved into a comprehensive financial super app to further its mission of helping people achieve their financial dreams. By enabling users to invest or expand their businesses, KoinWorks continues to support personal and business growth through a variety of accessible financial solutions.
KoinWorks features a complex and robust eKYC (electronic Know Your Customer) system designed to streamline and secure user verification processes. As a platform team, we developed a KYC module that can be utilized by various pods and teams within KoinWorks, ensuring a consistent journey and logic across all KYC processes in the app. We also have a manual assessment dashboard where user KTP (Indonesian ID card) data can be input and checked manually by our assessment team. This team handles KTP and selfie data of poor quality, while high-quality data bypasses manual checks.
To support our KYC process, we utilize several third-party vendors. We have an OCR (Optical Character Recognition) system to read and verify KTP data, a liveness check to ensure users are real and not engaging in spoofing, and internal logic to match KTP data with the user's face. Additionally, we verify user data against government records through multiple third-party vendors to ensure the legitimacy of our users' information. This comprehensive system helps us maintain high standards of security and accuracy in our user verification processes.
As the Product Manager for KoinWorks eKYC system, I was responsible for transforming our previously inefficient and unreliable verification process. Initially, our eKYC system was lacking, with some documents not being checked against Dukcapil and users occasionally bypassing the KYC process without submitting their KTP. I drove the development of new features aimed at increasing user acquisition while minimizing risks in the eKYC process. This included implementing robust verification mechanisms, utilizing third-party vendors for OCR and liveness checks, and ensuring data legitimacy through Dukcapil verification. My efforts led to an impressive 85% success rate in eKYC and a significant reduction in processing time to less than 5 seconds, greatly enhancing the reliability and efficiency of KoinWorks user verification system. In addition to enhancing speed and success rates, this project also substantially reduced fraud cases, which had previously been a problem due to manipulated data.
Selma Mobile Application
After the successful launch and impact of the Informa mobile application, which significantly enhanced the customer experience and brought substantial benefits to the company, Informa's subsidiary, Selma, also sought to develop its own dedicated mobile app. While Selma's business model closely mirrors that of Informa, it targets a smaller and more general user base compared to Informa's premium customer segment. Thus, Selma's mobile application was designed with its unique branding, including distinct colors, logos, and design systems that reflect the essence of Selma. However, the underlying system architecture and functionalities were largely adapted from the Informa app, leveraging the proven features and robust infrastructure to ensure a seamless and efficient user experience for Selma's customers.
As the Product Manager for the Selma mobile application, I managed all requirements and end-to-end features of the app. My responsibilities included defining project scope, objectives, resources, and deliverables, and identifying and analyzing high-level business needs of users and stakeholders. This time, I collaborated closely with third-party engineers, overseeing the product development cycle and ensuring compliance with the roadmap.
Informa Mobile Application
Informa mobile application is the official e-commerce platform affiliated with the Informa store, offering a range of convenient features for users. Integrated with the member card system, Informa allows users to redeem points and enjoy free shipping facilities. The app simplifies product searches with detailed filters and categories, ensuring accurate and efficient browsing. Its innovative "Try in My Room" feature utilizes artificial intelligence, enabling users to virtually try out products within their own space using their smartphone cameras. Furthermore, Informa streamlines the checkout process with a "Scan and Go" feature, eliminating the need to queue at cashiers. Users can track their purchases and delivery statuses in real-time, providing a seamless and transparent shopping experience from warehouse to doorstep.
The Informa mobile application is part of a effective and comprehensive system designed to enhance the shopping experience for customers. Firstly, the mobile application itself allows customers to conduct transactions, browse products, and utilize various interactive features. Secondly, there is a robust CMS (Content Management System) with multiple functionalities: it manages stock and item details, handles vouchers and campaigns, updates banners, oversees membership and points, and coordinates with warehouses and third-party logistics (3PL) for efficient delivery of purchases. This integrated system ensures seamless operations and a user-friendly experience, from browsing to purchasing and delivery.
As the Product Manager for the Informa mobile application, I managed all requirements and end-to-end features of the app. My responsibilities included defining project scope, objectives, resources, and deliverables. I identified and analyzed high-level business needs of users and stakeholders, ensuring a clear understanding of their requirements. I actively participated in the application development plan team to enhance customer engagement and improve the customer journey within the app. Collaborating closely with technical and project management teams,I oversaw the product development cycle and ensured compliance with the roadmap. I utilized various analytics tools to monitor product growth (Mixpanel, Firebase, AppsFlyer, Emarsys ,AWS quicksight, Sentry, DataDogs) and managed a team of fewer than ten internal resources. Additionally, I played a crucial role in creating the product from the ground up, ensuring its successful launch and ongoing development.
Anavigo Mobile Application
ANAVIGO is a mobile application developed by PT Astra International-AstraWorld to provide convenience for drivers during their journeys. Key features designed to assist you on your travels include:
Trip Plan: This feature helps you plan your route. Simply enter your destination, and ANAVIGO will offer several alternative routes.
Traffic Report: This feature provides real-time traffic information along your route. In collaboration with the Traffic Management Center (TMC) Polda Metro Jaya and Marga Mandala Sakti (MMS), it ensures accurate traffic updates.
Car Emergency: The main feature of ANAVIGO, Car Emergency, allows you to request Emergency Roadside Assistance (ERA) from AstraWorld for vehicle issues. This service is available for Toyota, Daihatsu, Isuzu, BMW, and Peugeot cars within AstraWorld's coverage area and is provided free of charge.
The ANAVIGO platform comprises three integrated systems to ensure seamless service delivery. Firstly, there is the user-side mobile app designed for Astra customers, which provides route planning, real-time traffic updates, and the Car Emergency feature. Secondly, there is a dedicated mobile app for agents, who assist users that request Emergency Roadside Assistance (ERA) services, enabling efficient and timely support. Finally, the system includes a Content Management System (CMS) dashboard, which oversees the maintenance of the mobile apps and manages ERA orders. This comprehensive setup allows for smooth coordination between users, agents, and administrators, enhancing the overall travel assistance experience.
As a Business Analyst for the ANAVIGO project, I managed both business and technical requirements, communicated with stakeholders, the technical team, and third-party software houses. My responsibilities included maintaining the CMS, monitoring application performance (downloads and user interactions), and conducting periodic evaluations. I participated in the Application Development Plan team to enhance customer interactions by optimizing the customer journey within the app. Additionally, I engaged in ANAVIGO activations to understand customer experiences and collaborated with product management and engineers to develop and implement innovative product directions, aesthetics, and user experience solutions. I also created wireframes, storyboards, user flows, and process flows to effectively convey interaction and design ideas.
Google Sites
Report abuse