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Here, you'll find detailed insights into the most significant and impactful projects I've led and contributed to throughout my career. Each project showcased here highlights my approach to solving complex challenges, driving innovation, and delivering value across various domains.
KoinWorks Re-KYC Process
Problem
KoinWorks needed to comply with OJK (Indonesia's Financial Services Authority) regulations requiring all customer data to be verified and up to date. Outdated customer records created risks around fraud, money laundering, and regulatory reporting — and reaching customers with stale contact info was increasingly difficult.
Solution
Led the Re-KYC project end-to-end in collaboration with Fraud and Risk teams. Designed a mobile-friendly re-verification flow that made it simple and secure for existing users to update their data. Built a real-time reporting dashboard so internal teams and OJK could monitor compliance progress and flag risks as they emerged.
Result
Full alignment with OJK KYC compliance requirements
Improved fraud and money laundering detection through updated customer profiles
Real-time dashboard enabling transparent reporting to regulators
KoinWorks e-KYC Process
Problem
KoinWorks' original KYC system was unreliable — some documents weren't being checked against government records (Dukcapil), and users could occasionally bypass the process entirely without submitting their ID. This created real fraud exposure and slowed down user acquisition with a low approval rate of around 40%.
Solution
Rebuilt the eKYC system from the ground up as a shared module usable across all teams within KoinWorks. Integrated OCR for ID reading, liveness detection to prevent spoofing, face matching, and multi-vendor Dukcapil verification. Added a manual review dashboard for edge cases where automated checks couldn't reach a confident decision.
Result
KYC approval rate jumped from 40% to 85%
Processing time reduced to under 5 seconds
Significant reduction in fraud cases from manipulated data
Selma Mobile Application
Problem
After the Informa app successfully elevated the customer experience for its premium segment, Selma — Informa's sister brand targeting a broader, more general audience — had no dedicated mobile presence. Customers had no digital channel to browse products or transact with the brand.
Solution
Built Selma's own mobile app with distinct branding (colors, logo, design system) that reflected the Selma identity, while reusing the proven architecture and core features from the Informa app to keep development efficient. Managed all requirements end-to-end and coordinated closely with third-party engineers throughout the build.
Result
Selma launched its first dedicated mobile app
Faster delivery by leveraging existing Informa infrastructure
Separate brand identity maintained while keeping backend costs low
Informa Mobile Application
Problem
Informa, one of Indonesia's major retail brands under the Kawan Lama Group, had no mobile app — meaning customers had no digital way to browse, purchase, or engage with the brand. Offline store operations were also disconnected from any digital inventory or loyalty system.
Solution
Built Informa's e-commerce mobile app from scratch, including a full CMS backend for stock, campaigns, vouchers, and logistics. Key features included a member card integration for points and free shipping, smart product filters, a "Try in My Room" AR feature, and a "Scan and Go" checkout to eliminate queues. Monitored performance using Mixpanel, Firebase, AppsFlyer, and Datadog.
Result
Informa's first mobile app successfully launched
Drove significant revenue for the Kawan Lama Group
Seamless end-to-end experience from browsing to doorstep delivery
Anavigo Mobile Application
Problem
Astra International's roadside assistance service (AstraWorld) relied on manual, phone-based processes to help drivers in emergencies. There was no digital way for customers to request help, plan trips, or get real-time traffic updates — leading to slow response times and poor customer experience.
Solution
As Business Analyst, defined and managed requirements for a three-part platform: a customer-facing app with trip planning, live traffic info (via TMC Polda Metro Jaya), and one-tap emergency roadside assistance; an agent app for AstraWorld responders; and a CMS dashboard for admins to manage orders and app content. Collaborated with stakeholders, the technical team, and a third-party software house throughout delivery.
Result
Drivers across Toyota, Daihatsu, Isuzu, BMW, and Peugeot brands gained free digital roadside assistance
Faster emergency response through a streamlined agent-side app
Ongoing CMS enabled the team to manage and update content independently
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